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As the first step in SEO, effective Keyword Research enhances your e-commerce brand’s marketing efforts – helping you to rank highly for specific words and phrases that your audience is searching for.

Keyword research is a crucial element of search engine optimisation. No matter how much effort you put in, if you don’t initially nail down which keywords you need to be using to bring customer to your e-commerce website, then all your hard work could end being in vain. We are here to help identify the right keywords for your online business and then incorporate them in the most effective way possible – driving traffic to your website and turning those all-important leads into concrete sales.

Keyword research may initially seem like a pointless task – surely you, as the business owner or marketing director, already know which keywords you want to rank for in search results? However, it is not that straightforward. The keywords you want to rank for may not be the same keywords searchers are using to try and find you. We use various tools that enable us to pinpoint exactly which words, phrases and questions internet users enter into search engines in order to find e-commerce businesses like yours.

Once we have a list of relevant keywords, we then move on to gauging how much competition surrounds each of these. If you’re a large corporation at the forefront of your industry or you’re operating in a field with few competitors, this isn’t generally an issue. However, if you’re a small or medium-sized online brand in a competitive arena, then throwing all your weight behind very general keywords probably won’t be enough to cut it. That’s where long-tail keywords come in. We can identify more specific phrases that searchers are using, helping your brand to rank highly for these rather than end up lost in an ocean of other online companies all trying to rank for the more popular keywords.

Keyword research can also uncover clues regarding your prospects’ motivations, as well as revealing potential advantage points, such as a gap in the market that you may have been unaware of. If you know the reason behind someone’s search – whether that be to buy the products you’re selling or to find out more information – then you can more effectively deliver it. By carrying out in-depth keyword research, we help you to meet your clients’ expectations and gain a competitive advantage over your closest rivals on the web.

If you would like more information on how our keyword research can help your e-commerce business to thrive, don’t hesitate to get in touch.

Contact Us

As the first step in SEO, effective Keyword Research enhances your e-commerce brand’s marketing efforts – helping you to rank highly for specific words and phrases that your audience is searching for.

Keyword research is a crucial element of search engine optimisation. No matter how much effort you put in, if you don’t initially nail down which keywords you need to be using to bring customer to your e-commerce website, then all your hard work could end being in vain. We are here to help identify the right keywords for your online business and then incorporate them in the most effective way possible – driving traffic to your website and turning those all-important leads into concrete sales.

Keyword research may initially seem like a pointless task – surely you, as the business owner or marketing director, already know which keywords you want to rank for in search results? However, it is not that straightforward. The keywords you want to rank for may not be the same keywords searchers are using to try and find you. We use various tools that enable us to pinpoint exactly which words, phrases and questions internet users enter into search engines in order to find e-commerce businesses like yours.

Once we have a list of relevant keywords, we then move on to gauging how much competition surrounds each of these. If you’re a large corporation at the forefront of your industry or you’re operating in a field with few competitors, this isn’t generally an issue. However, if you’re a small or medium-sized online brand in a competitive arena, then throwing all your weight behind very general keywords probably won’t be enough to cut it. That’s where long-tail keywords come in. We can identify more specific phrases that searchers are using, helping your brand to rank highly for these rather than end up lost in an ocean of other online companies all trying to rank for the more popular keywords.

Keyword research can also uncover clues regarding your prospects’ motivations, as well as revealing potential advantage points, such as a gap in the market that you may have been unaware of. If you know the reason behind someone’s search – whether that be to buy the products you’re selling or to find out more information – then you can more effectively deliver it. By carrying out in-depth keyword research, we help you to meet your clients’ expectations and gain a competitive advantage over your closest rivals on the web.

If you would like more information on how our keyword research can help your e-commerce business to thrive, don’t hesitate to get in touch.

Contact Us

Get in Touch