Local SEO helps your e-commerce business stand out in local searches to generate more traffic through online leads.
With so much focus on global, local SEO for e-commerce businesses can often get overlooked. The vast majority of people are turning to search engines for their local needs, however, which makes this is a big missed opportunity. VAMS can help to maximise your visibility in search results for your area. This leads to an increase in virtual footfall.
Local SEO for e-commerce brands differs from organic SEO. Whereas with organic SEO you’re trying to rank for certain keywords across the board, local SEO targets the geographical area in which you are based or targeting. The first port of call for any business looking at boosting their local SEO is to make sure your Google My Business is in order. If it isn’t already, it needs to be set up, verified, and maintained. We can help you to engage with your prospects and encourage your customers to leave those crucial reviews that build trust and help you climb up the rankings.
Google My Business, is just the beginning. You want to be listed in as many reputable online directories as possible. This is whether they are generic directories such as Yelp or industry-specific directories relating to your field. The more places your business is officially listed, the better the chance of you showing up in the coveted ‘3-pack’ or ‘local pack’, which is the set of three businesses listed beneath the map on Google’s results page for local searches.
And the searcher doesn’t even have to specify that they’re looking locally. If Google suspects – from the user’s previous searches and browsing history – that a local result would be most appropriate, that’s what will get delivered regardless. We can work with you towards getting into one of those coveted top spots. If your business has multiple locations, we’ll set up separate location pages. We’ll also work on getting you ranking highly for each of your business sites.
Whether it’s geo-targeted optimisation of your pages, headings, URLs and meta descriptions or locally targeted content written with local users in mind, we can provide you with the tools you need to knock it out of the park when it comes to local SEO for your e-commerce brand.
If you’d like assistance with your local SEO, don’t hesitate to get in touch.