In the not-so-distant past, a web designer was mandatory for anyone wanting to set up a website. To the uninitiated, it was an unfathomably complex process. In recent years, however, things have changed. There are now tons of resources out there for building your own website and advances in software have made it easier than ever to create an out-of-the-box site.
So do you really need a web designer? Well, that depends. There are a few factors to consider before making a decision. For example:
Have you got the budget for a web designer?
This plays a huge part in whether you can hire a web designer or not. It must be noted that scrimping on web design for a quick saving can sometimes come back to bite you later.
What do you want to achieve?
Do you just need a no-frills presence to let your customers know you exist? Do you want a site with all the bells and whistles to draw new business in? Or are you looking for something in between? The more detailed your plans, the more likely it is you’ll want a designer to execute them.
How experienced are you?
If you’ve designed a site before then you might have the confidence to give it a go. If, on the other hand, it’s all new to you, you are perhaps better leaving it in the hands of a skilled designer.
Here we take a look at some of why it’s a good idea to hire a professional web designer.
First Impressions Count
When you land on a website, the impression you get is instantaneous. Various studies have shown that:
- Two-thirds of people prefer an attractively-designed website.
- A whopping 94% of initial impressions relate to a website’s design.
- Three-quarters of people form an opinion of a company based on its website.
- That opinion takes 0.05 seconds to be formed.
- In the next 9.5 seconds, visitors will decide whether they can trust your company or not – based entirely on their impression of your website.
As such, that first impression can be a key determinant of success or failure for your business.
Other People Are Using A Web Designer
The chances are that your competitors have used a web designer. If you want to be taken seriously then you need to have a site that will convince visitors your company can compete. By cutting corners on your web design, you are handing your competitors an advantage. Remember that any prospect who leaves unimpressed by your online presence is another lead ripe for the taking for your competitors. One business’ loss is another business’ gain.
SEO Begins With Your Website
When we’re talking SEO, much importance is placed on content – and rightly so. However, a solid SEO strategy begins with your website. Web designers know how to lay the SEO foundations. From your page titles to your headings to your HTML and XML sitemaps, web designers can help make sure everything ticks all the SEO boxes. This is critical for your business as effective SEO (which includes your web design) is what will get you found on the web.
A Web Designer Is An Expert
Put simply, professional web designers are generally good at what they do. While you might be able to design a functional site yourself, there are some technical details you absolutely need to get right in order to reap the full benefits of your web presence. This includes (but is not limited to) the following:
- Who is your chosen hosting provider?
- Does your website have robust security?
- Which file formats are used and how large are they?
- Is site speed optimised?
- How much bandwidth is available?
- Which fonts are the most readable?
- What are the best plug-ins to install?
The list goes on. What lies under the hood is critical to success and that’s where a professional web designer tips the scales.
A Web Designer Saves You Time
If you’re fairly new to web design it may well turn out to be a painstaking and time-consuming process. The most basic task for an experienced designer can easily convert to hours of research to a novice that is unsure of what they’re doing. And even then, you still won’t have the peace of mind that the job’s actually been completed correctly. As such, hiring a web designer is a sound investment that will free up more time to focus on enhancing your offering.
There’s More to Web Design Than Aesthetics
Website aesthetics only become important once prospects arrive at your website. Before then you must rely on the many intricacies of SEO best practice to enhance your visibility. While web designers are different from web developers, they often have a good degree of technical knowledge. They know the best ways to layout a website for effortless navigation, responsiveness, and optimal user experience. Such factors play a vital role in the overall effectiveness of your web presence.
DIY Might Turn Out To Be False Economy
Designing your own website just to save a quick buck, tends to end up being false economy. Investing in your website design, therefore, means investing in the future of your business – and the ROI can be exponential. With an increasing number of businesses making money entirely online, your website has never been more important. For that reason, an attractive, easy-to-navigate, designed-for-SEO website will be a key component of your success and have an impact on your bottom line in the long run.
Are Web Designers Living On Borrowed Time?
Despite the rise of DIY website tools and software, web designers are still very much in demand and critical to the optimal performance of websites. While it’s possible to create a web presence without external help, search engines and users will ultimately decide whether your site will work for or against your business. To leverage the full power of your online brand, consult a professional web designer and rest assured that all boxes are ticked and your website elevates your sources of traffic.
If you need advice or assistance with your web design, SEO, or copywriting needs, then please do not hesitate to get in touch with us here.