Organic SEO is extremely important for small businesses. If you are a small business owner with an online presence SEO should be one of the top priorities in your growth strategy. Think of your website as a physical store in a high footfall area – every business owner’s dream! Normally running a business from these ideal locations comes with a pricey rent bill. As such, only larger companies will generally be able to operate from such invaluable real estate.
Size Doesn’t Matter When It Comes To SEO
When it comes to your online store, however, bigger does not necessarily mean better and the playing field is levelled out. It all comes down to a well-thought-out SEO strategy, and not necessarily the budget that you have at your disposal. Organic SEO won’t cost you a lot more than your time and it is a lot more advantageous than traditional marketing.
It is paramount to note here that Google absolutely loves local SEO (local businesses) and therefore favours local content because of its greater value to users. This means that even as a small business you can gain a competitive advantage over large corporations if you use your additional insight into the local market to drive your SEO strategy.
Search Engines Love It!
High-quality organic SEO is important for small businesses because it helps search engines such as Google, Yahoo, and Bing rank your website, products, and services higher in search results. This leads to increased traffic (more footfall) and more potential sales. Ongoing SEO means that you will receive this exposure 24/ 7 / 365. You will constantly gain new customers in the process – even while you’re on holiday or are fast asleep.
A robust SEO strategy will also make your website more user-friendly. When you provide your visitors (old and new) with a seamless user experience they are more likely to inform others, and drive further growth through trusted word-of-mouth.
On-Page & Off-Page SEO
There are many different elements to SEO, which can more or less be split up into two different categories – on-page SEO and off-page SEO.
On-page SEO refers to all the work you do directly on your website to improve your ranking in search engine results. This includes keyword use, navigation, responsive design, URL structure, meta descriptions, title tags, site loading speed, and onsite-blogging or content creation among others.
Off-page SEO improves your overall SEO by doing work that is not directly on your website. This includes social media, link building, articles, and business profiles.
Stay The Course With Organic SEO
Organic SEO is not a quick-fix. Instead, it is a long steady process that will deliver results in the long-term. The beauty of SEO is that the results are measurable. Using Google Analytics and Search Console you can identify several important factors including:
- Who your website visitors are
- Where they’re coming from
- What keywords they’re using to reach you
- What they’re doing once they’re on your site.
At VAMS we have experts in both On-Page SEO and Off-Page SEO that would love to hear from you. Get in touch with our SEO consultants today for an audit of your website and to start building an SEO strategy that will bring you real long-term results.