eCommerce copywriting for LastObject.

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LastObject was looking for a copywriting team that shared their values and knew how to effectively optimize for conversion. They had a great product, but wanted help telling their story in a way that would connect on a deeper level with potential buyers. We worked with them to develop a suite of captivating copy that carried their audience on a journey towards life-long brand advocacy.

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About LastObject

LastObject is a product design company that creates sustainable, reusable solutions to combat single-use plastic and other everyday waste items. They offer a range of disruptive products including their flagship reusable q-tips, reusable cotton pads, and eco-friendly tissue boxes.

LastObject’s objectives

LastObject needed to attract new customers and convert them into loyal brand advocates. They were looking for creative copy that intertwined factual information with emotional storytelling and would also optimize their website copy for better rankings on search engine results pages (SERPs). Their main objectives were to:

  • Generate more conversions through emotionally charged copy.
  • Drive sustainable growth with long-term customer retention initiatives.
  • Establish LastObject as a sustainability leader in the product design space.
Content

Our solution

We developed an SEO-focused content plan that combined persuasive copywriting with CRO tactics. We optimised the website’s core pages and blog articles, while keeping brand messaging consistent. We also wrote eye-catching headlines and captivating body copy for LastObject’s landing pages, paid ads campaigns, and email marketing emails.

The results

We achieved solid results across the board. Our content helped LastObject reach a wider audience. They were able to convert more customers and also retain them for longer. We delivered:

  • Content that positively impacted prospective customers to ensure a strong presence across multiple channels.
  • A unified customer journey that carefully funnelled customers from discovery to conversion.
  • Increased organic traffic to LastObject’s website and an improved lead capture rate.

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